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On a hot July morning Firenze Turismo has met the students in communication at the Florida State University, an American university that has a campus in town.


The meeting with the group, formed by ten girls and led by Prof. Patrick Merle, has been an opportunity instagram-pageto exchange views on the job that the Tourism Service of the Municipality is doing in the field of tourist information, a particular form of communication.

The main tools being employed are this website and the social media world, where under the name FirenzeTurismo we are publishing images and spreading information on the city of Florence and its area, in collaboration with the colleagues of the Metropolitan City.

For tourist offices it is in fact more and more important to succeed in getting across the "spirit of the city" and its experience, in an authentic way and far from the stereotype of the traditional glossy brochure.

Following the meeting the students of the Florida State University School of Communication have committed to contributing to Firenze Turismo during their five week stay in the city. Their chosen "field of action" is Instagram, the photo-sharing social network favoured by young people. They have searched Florence high and low, taken pictures and written down their impressions. At the end of their stay they have sent us the fruits of their labour, to be published on the Firenze Turismo Instagram profile.

The point of view of a young foreign tourist is valuable to us! We thank them and present to you their impressions of Florence, that we really liked.

 So follow us on Instagram and Facebook and Twitter !





Published: 6/9/2017

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